Give up? Not a chance! | Roberto Shinyashiki

Many micro and small entrepreneurs realize that their businesses lack a major differentiator and are just more of the same in the market, yet they still do not know what to do. Some think that service excellence is only for large companies, while others believe that surprising and delighting the customer is difficult and expensive.

However, there are small and medium-sized businesses that thrive even in times of crisis. What is the secret? Is there a strategy accessible to any entrepreneur?

In The Art of Delighting Customers, Erik Penna shows that it is possible to grow in competitive markets by adopting exceptional service as a strategic advantage. Based on the S.T.A.R.S. method, the author teaches how to make the customer the star of your company and delight them in a practical, simple, and efficient way. You will learn to:
- Select the right people;
- Train assertively;
- Evaluate team performance;
- Recognize to engage your team;
- Surprise to delight your customers.

A practical step-by-step guide to turning customers into fans and making prosperity in your business a natural consequence. Title: The Art of Delighting Customers Author: Erik Penna Cover: Paperback Finish: Spot varnish Pages: 192 Body: Pólen Bold paper 70 g/m² Dimensions: Height: 23 cm / Width: 15.7 cm / Depth: 1.3 cm