{"product_id":"desistir-nem-pensar-roberto-shinyashiki","title":"Give up? Not a chance! | Roberto Shinyashiki","description":"\n  \n    \n      Many micro and small entrepreneurs realize that their businesses lack a major differentiator and are just more of the same in the market, yet they still do not know what to do. Some think that service excellence is only for large companies, while others believe that surprising and delighting the customer is difficult and expensive.\u003cbr\u003e\u003cbr\u003e\n\n      However, there are small and medium-sized businesses that thrive even in times of crisis. What is the secret? Is there a strategy accessible to any entrepreneur?\u003cbr\u003e\u003cbr\u003e\n\n      In \u003cstrong\u003eThe Art of Delighting Customers\u003c\/strong\u003e, \u003cstrong\u003eErik Penna\u003c\/strong\u003e shows that it is possible to grow in competitive markets by adopting exceptional service as a strategic advantage. Based on the \u003cstrong\u003eS.T.A.R.S.\u003c\/strong\u003e method, the author teaches how to make the customer the star of your company and delight them in a practical, simple, and efficient way.\n    \n  \n  \n    \n      \u003cstrong\u003eYou will learn to:\u003c\/strong\u003e\u003cbr\u003e\n      - Select the right people;\u003cbr\u003e\n      - Train assertively;\u003cbr\u003e\n      - Evaluate team performance;\u003cbr\u003e\n      - Recognize to engage your team;\u003cbr\u003e\n      - Surprise to delight your customers.\u003cbr\u003e\u003cbr\u003e\n      A practical step-by-step guide to turning customers into fans and making prosperity in your business a natural consequence.\n    \n  \n  \n    Title:\n    The Art of Delighting Customers\n  \n  \n    Author:\n    Erik Penna\n  \n  \n    Cover:\n    Paperback\n  \n  \n    Finish:\n    Spot varnish\n  \n  \n    Pages:\n    192\n  \n  \n    Body:\n    Pólen Bold paper 70 g\/m²\n  \n  \n    Dimensions:\n    Height: 23 cm \/ Width: 15.7 cm \/ Depth: 1.3 cm\n  \n\n","brand":"newabbastore","offers":[{"title":"Default Title","offer_id":51301406048545,"sku":"9786555441420","price":24.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4084\/2529\/files\/Untitleddesign_18_7df299e4-f239-4344-aed8-1678c0dbfbee.jpg?v=1782260414","url":"https:\/\/www.newabba.store\/en\/products\/desistir-nem-pensar-roberto-shinyashiki","provider":"newabbastore","version":"1.0","type":"link"}